Starting a Company Blog:
You’ve most likely heard the advice to “start blogging” at some point. However, the biggest problem that agencies run into when starting a blog is knowing what they want to focus on, and how to go about getting started.
Blogging is about helping solve your customer’s problems. It’s about identifying their pain points and creating content that resonates with their specific needs.
We’ve listed a few topics below to help you get you started:
- Help with their website
- Graphic Design work
- Branding advice
- Marketing strategy help
- Content Creation
- Social Media management
- Startup Tips
Other than publishing to a dedicated number of email subscribers (which can be achieved through generating email opt-ins through Pop-ups, Landing Pages, and Social Contests), the primary goal of blogging is to be found through search.
Blogging can be one of the biggest contributors to your SEO. Helping you generate FREE organic traffic directly through your blog.
Since COVID-19 has been terrorising the globe, we wrote an article called “How Consumer Brands Can Deliver Wellness In The Face Of COVID-19 And Beyond”.
Within this blog post, we went into detail about how big brands are going to deliver reassurance and wellness in the face of COVID-19 (As the title explains). This may not have been something that’ll benefit our customers or web surfers, however, it’s informative, interesting and relevant for the current times that we’re all having to face.
Utilising blogging in this way we’re able to drive a ton of inbound traffic and turn a portion of that traffic into paying customers.
Digital marketing is one of the most important things every business needs to be doing, technology has come so far so quickly and it can sometimes be difficult to keep up, however, if you take the time to research and make use of electronic devices like computers, smartphones and tablets to engage with prospective clients it can have a huge positive impact on your business.
You’d also want to take advantage of other digital platforms like websites, social networks, apps and e-mail. They all have their own unique way of working, but all attempt to achieve the same outcome, getting you more clients.
We’ve listed a few social platforms that you need to be using in 2021:
- LinkedIn — The most popular professional network, LinkedIn is a platform that can reap immediate results if optimized properly. This is one place where you must have a strong presence. Build a strong network with professionals from your industry and home in on potential clients that you can pursue. Make use of tools like LinkedIn Groups or sign up for a premium account to avail the maximum benefits.
- Twitter — This micro-blogging site gives you the chance to connect with people with similar interests, allowing you to follow the latest trends in the industry that you specialise in. It lets you engage in interesting discussions. You can leverage the medium to increase your visibility in front of relevant people and generate more business.
- Email Marketing — This is a tried and tested way to connect with potential clients in modern times. You can reach out to a huge audience and generate leads at a very small cost.
Build an Active Social Media Presence.
This point comes hand in hand with the Digital Marketing point above. Social media builds trust and expands your reach to people all around the world. To be exact, there currently 3.81 billion people using social media all around the world! People can generate leads by sharing content online via platforms like, Instagram, Twitter, Pinterest, the list is endless…
The key here is to also be a normal human being — don’t be to corporate. Sprinkle some of your personality into the mix. Try sharing behind the scenes snippets whenever you can (People are so nosey, they’ll love it!). Your clients want to do business with real people that they can confidently work well with. These points together will grow a special kind of trust that will encourage them to work with you.
Additionally, social media also builds hype and excitement, especially when you include other brands or businesses. For example, if you’re sharing a photo from a recent architecture job you’ve just complete, then tag the companies you’ve worked with to accomplish this job and talk about the experience of designing and constructing this building. This primes your followers and gets them thinking positively about your work and experience.
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Collaborate With Other Companies and Websites.
Collaborating with other companies or websites can have a surprising impact on your website, brand awareness and personal connections/relationships with others.
Guest blogging is the strongest method that we recommend. It’s where you share your expertise and knowledge with someone else’s audience, which will ideally bring more visitors to your site which could ultimately turn into leads or clients. Find a blogger with an audience that would be interested in your services and send them an email to see if they’d allow you to be featured on their site.
You don’t need to treat your guest post like an advertisement for your business. Just be authentic, helpful, and write with your ideal audience in mind. Your post should link back to your website or social platforms and, ideally, will include an author bio that mentions the services you offer. We believe that if someone likes what you have to say, they’ll hire you. You don’t need to overly sell yourself, people will enjoy getting to know you for who you are.
The easiest way to find these blogs that you want to be featured on is by typing *Your Service* + Blog and whichever one’s are on the first page will be getting a lot of traffic, making them the most popular with this specific search.
Beyond just a memorable logo, beautiful colours, and a fancy website, good branding increases the value of a company, providing employees with direction and motivation, and makes acquiring new customers easier.
Just as people are more likely to purchase from a business that appears polished and legitimate, people want to feel comfortable before visiting a restaurant or signing up to a new dental practice.
Branding can also help a business get word-of-mouth referrals. After all, would a client be able to tell a friend about a construction company they’re working with if they couldn’t remember the brand of the construction company?
The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand, starting with a strong logo and website.